ROLE: ART DIRECTOR
CLIENT: ALLEN HALL ADVERTISING
The AHA Rebrand
THE BACKGROUND: Allen Hall Advertising (AHA) is a student-run advetising agency, but it's so much more than that. While it's established a strong presence in Eugene, OR and racked up a notable list of alumni who are now making moves at almost every major agency in the country, it doesn't have an online presence. So how will the rest of the world learn AHA's name? Loading... REBRAND.
THE IDEA: AHA's the real deal. It's an agency that works with real work and real clients. We're not practicing this sh*t, we're doing it. Beyond that, the culture of AHA is one that enables growth; it raises the bar for what it means to be honing your craft.
It’s impossible to summarize AHA in a single paragraph, so we created a film. The idea was to emphasize everything but the work. We saved the work for the website. Because AHA is about so much more than that. It's about growth, community, opportunity, and capability.
To give AHA a home-base in the digital world, we launched a website:
Leading up to the launch, we built up some hype. Check us out at @allenhalladvertising on Instagram
