CLIENT: AT&T
March Madness 2025
With March Madness, there's only one thing you can count on: nothing. You know what is guaranteed though? AT&T.
My first ever campaign in this crazy lit advertising world. Honestly still wondering why my ECD let me jump on this ship but I'm so glad he did. We made a lot. I learned even more. In the words of our producer, "sink or swim, right?" (Spoiler: I didn't drown!)
AWARDS: Clio Sports, 1x Bronze (Film - Villanova BFFs)
A 360° campaign with 8 different TV spots, OLV, in-stadium signage, social, digital, print, activations, and more.
We dripped Cooper Flagg's grandma out with a custom sweater, then sent more out to the student section so they could rep their favorite hooper. Don't get it twisted though, nobody beats Mammie when it comes to swag.
