CLIENT: AT&T
Mini Melo
Dwyane Wade was humiliated when his statue was unveiled to look nothing like him. The media, the internet and even his former teammate Carmelo Anthony all poked fun at his expense.
To launch the AT&T Guarantee, we partnered with Dwyane to prove that getting what you truly deserve isn't always guaranteed. So when former teammate Carmelo was inducted into the Hall of Fame, AT&T and Wade showed and unveiled Mini Melo: the world's smallest statue and proof that anyone can be short changed.
AWARDS: Clio Sports, 2x Silver, 1x Bronze
Case Study
:30 Film
When Final Four came around, we unveiled an IRL Mini Melo statue. And created even minier versions to give away to the thousands of fans who were there.
